HIGHLIGHTED WORK
Hello, my name is Lenore Mason. I’m a freelance Creative Director, Strategist, and Artist currently based in the desert of Southern California. I’m dedicated to supporting brands and the humans that power them.
I work on a wide spectrum of commercial projects, ranging from full identities and product campaigns for corporate brands to bespoke designs and launch strategies for niche audiences.
I use design and strategy in parallel to drive maximum impact while leveraging my extensive range of professional experience which includes working in-house at corporations, collaborating with diverse teams as a consultant, and working directly with innovators to build businesses from the ground up.
I have mastered the roles of being a dedicated Generalist, operating as a one-woman-show, as well as acting as the Visionary who leads and curates a team of trusted artists and technicians.
GRAVITY and GRACE is my creative studio. The driving force behind my work is the synergy of technical performance and aesthetic beauty, of intellect and intuition, of form and function… of Gravity and Grace.
I love working with unique brands and businesses who challenge the status quo, want to inspire change, do good and spread joy.
- Brand Audits
- Positioning
- Competitive + Market Analysis
- Naming
- Brand + Business Strategy
- Creative Direction
- Logo + Visual Identity
- Brand Story + Messaging
- Brand Book + Style Guide
- Web Design
- Website Management
- Content Strategy
- Content Creation
- Launch + Seasonal Campaigns
- Experiential Design + Concepts
Hello, my name is Lenore Mason. I’m a freelance Creative Director, Strategist, and Artist based in the desert of Southern California. I work on a wide spectrum of commercial projects, ranging from full identities and product campaigns for corporate brands to bespoke designs and launch strategies for niche audiences.
As a professional, I have worked with design and strategy in parallel to drive maximum impact. I have developed an extensive range of experience by working in-house at corporations, collaborating with diverse teams as a consultant, and working directly with innovators to build businesses from the ground up.
In the process, I have become both a proficient Generalist and Visionary project leader. Depending on the project at hand, I execute as a one-woman show, or I curate and lead a team of trusted artists and technicians.
GRAVITY and GRACE is my creative studio, dedicated to designing and developing impactful strategies and experiences while to supporting brands and the humans that power them. The driving force behind my work is the synergy of technical performance and aesthetic beauty, of intellect and intuition, of form and function… of Gravity and Grace.
