GRAVITY AND GRACE LOGO

DIGITAL + PHYSICAL BRAND ECO-SYSTEMS | CREATIVE DIRECTION | STRATEGY

MOTHER OF MUSHROOMS – BRAND ECO-SYSTEM

SHOW & TELL – BRANDING + SEASONAL CAMPAIGN

DOMONIQUE ROSE – BRAND ECO-SYSTEM

DOMONIQUE ROSE – BRAND ECO-SYSTEM

PROJECT – BRAND IDENTITY + CAMPAIGN

MOTHER OF MUSHROOMS – BRAND ECO-SYSTEM

ERB SUPPLY – CAMPAIGN

LISA ROMAN – BRAND IDENTITY + MICROSITE

REMIND – BRAND ECO-SYSTEM + CAMPAIGN

LIFE FORCE – ART DIRECTION + MICROSITE

ENJOY HUMAN – ECO-SYSTEM + SITE

ACL ACADEMY – BRAND IDENTITY + SITE

ALEXANDRA CABRI – BRAND ECO-SYSTEM + SITE

CURIO – BRAND IDENTITY + SIGNAGE

PROJECT N:OW – BRAND IDENTITY + SIGNAGE

PROJECT N:OW – IDENTITY + CAMPAIGN

COTERIE – ANIMATION

MELLOW – BRAND ECO-SYSTEM + CAMPAIGN

PROJECT – CAMPAIGN

NOGIN WEB LAUNCH CAMPAIGN

NOGIN – BRAND IDENTITIY + CAMPAIGN

VOYAGES EXTRAORDINAIRE – BRAND IDENTITY

GRAVITY + GRACE LOGO

Hello, my name is Lenore Mason. I’m a freelance Creative Director and Strategist currently based in the desert of Southern California. 

GRAVITY and GRACE is my creative studio through which I work on a wide spectrum of commercial projects, ranging from full identities and product campaigns for corporate brands to bespoke designs and launch strategies for niche audiences.

I use design and strategy in parallel to drive maximum impact while leveraging my extensive range of professional experience which includes working in-house at corporations, collaborating with diverse teams as a consultant, and working directly with innovators to build businesses from the ground up.

I have mastered the roles of being a dedicated Generalist, operating as a one-woman-show, as well as acting as the Visionary who leads and curates a team of trusted artists and technicians. 

The driving force behind my work is the synergy of technical performance and aesthetic beauty, of intellect and intuition, of form and function…of Gravity and Grace.

I’m dedicated to supporting brands as well as the humans that power them. I especially love working with unique brands and businesses who challenge the status quo, want to inspire change, do good and spread joy.

BRAND DEVELOPMENT

- Brand Audits
- Positioning
- Competitive + Market Analysis
- Naming
- Brand + Business Strategy

BRAND IDENTITY

- Creative Direction
- Logo + Visual Identity
- Brand Story + Messaging
- Brand Book + Style Guide
- Web Design

BRAND MANAGEMENT

- Website Management
- Content Strategy
- Content Creation
- Launch + Seasonal Campaigns
- Experiential Design + Concepts