The long-term client and highly respected fashion trade event, Project, aimed to revitalize its brand to align with its new market positioning.

What sets Project apart is its unparalleled ability to generate opportunities on an immensely significant scale. Whether it’s making sales, securing vital accounts, discovering innovative products, establishing new strategic partnerships, or harnessing the power of community, Project stands out as the ideal platform to activate visions and achieve goals.

I wanted to leverage that potential as a meaningful articulation of what clients can tap into when they work with Project.

Underlining of the Project name as part of the logo identity symbolizes emphasis but more importantly it is a container that holds opportunity and potential. The line represents an invitation to activate your goals (fill in the blank) within the Project forum.