PROJECT, the fashion trade event for advanced contemporary fashion, launched an exclusive initiative designed to be an ever-evolving, community-driven platform for men’s fashion. The goal was to drive and showcase cutting-edge artistry, trends, culture, and innovation.

We created the N:OW brand to highlight the idea of being ‘of the moment.’ The logo, represented as a digital clock spell-out, was intended to inspire presence and reflection while emphasizing the ephemeral quality of time. 

“Realize deeply that the present moment is all you have. Make the NOW the primary focus of your life.” – Eckhart Tolle