The client wanted to feature a table with stacks of $3 million in real money as the central focus of their booth. Despite our considerable efforts to make this a reality, ERB SUPPLY faced disappointment as we were shut down by show management due to security and liability concerns.

My task was to convey the original intent of projecting major success, attracting new partners for the brand, and adhering to the event management guidelines.

To achieve this, my team and I designed custom acrylic furnishings filled with $3 million in fake bills. I blended a modern street art aesthetic with references from retro weed culture across every touchpoint. The neon “BUY SELL WEED” sign drew inspiration from pawn shop signage, while “GET HIGH ON ERB SUPPLY” was a playful twist on the age-old saying, “Don’t get high on your own supply.” Bank bags and burner phones were designed and distributed as giveaways, referencing business before legalization.

The result effectively communicated ERB’s bold style and their full range of offerings, appealing to both longtime cannabis professionals and innovative newcomers in the market.

This project remains one of my favorites to date. We had a great time pushing the boundaries of what we could do to make the biggest impact within a short timeframe.