Nogin builds, grows, and future-proofs online businesses that require the flexibility and economic viability of enterprise solutions.

The brand imagery is modeled as visual representations of the brain, aligning Nogin’s intelligence with the powerful and limitless potential of the human brain.

The theory of modularity suggests functionally specialized regions in the brain, which are domain-specific for different cognitive processes defined by their roles in cognition. The interlocking sections “fit” to create a perfectly integrated whole. This principle is mirrored in the structure of Nogin’s end-to-end services, with dedicated specialization for each critical function of ecommerce.

The essence of successful ecommerce lies in core intelligence supported by robust and dependable systems that can adapt, grow, and change to suit the needs of the business and its customers.

I created the logo identity around interlocking shapes, where each shape is in its perfect place, contributing to the bigger picture.