COTERIE is the premier global event that connects women’s apparel, accessories, and footwear designers with the international ‘who’s who’ of retailers. It builds exclusive shopping experiences from the ground up so that brands and buyers can create synergies that fuel their business.

The task was to assist Coterie New York in attracting premium brands and making a statement at the upcoming WHITE SHOW in Milan, one of the most prestigious events in the global fashion community.

Gravity and Grace created a video preview for the Coterie lounge, featuring the seasonal campaign imagery. By transforming the static “Butterfly Girls” campaign imagery and incorporating it into a kaleidoscopic world, my team and I aimed to represent the multifaceted possibilities that Coterie offers to prospective brands seeking distribution opportunities in the U.S.