GRAVITY AND GRACE LOGO

PSYCHEDELICS BUSINESS FORUM

REMIND

EMERALD X

BRAND IDENTITY

LAUNCH CAMPAIGN

WEBSITE

SOCIAL

VIDEO

VIDEO

REMIND VIDEO STILL 1
REMIND VIDEO STILL 2 WOMAN RUNNING
REMIND VIDEO STILL 3 CACAO LEAVES
REMIND VIDEO STILL 4
REMIND VIDEO STILL 5 WALKING IN FIELD
REMIND VIDEO STILL 6 WOMAN PSYCHEDELICS
REMIND VIDEO STILL 7 AUDIENCE
REMIND VIDEO STILL 8
REMIND VIDEO STILL 9 CONNECTIONS
REMIND VIDEO STILL 11 EMPOWERMENT
REMIND VIDEO STILL 12 ETHICS

VIDEO STILLS

EmeraldX approached Gravity and Grace to contribute to the development of their latest venture in the psychedelic business sector. It was an honor to be involved in a project within such a dynamic industry, characterized by vast opportunities, innovation, and a strong sense of community. We were particularly enthusiastic about the prospect of creating a brand that could transcend the stereotypical hippy-centric image associated with psychedelics.

The foundation of the brand, including the name, logo, and brain wave-like imagery, had already been established. We crafted a brand that would resonate with a diverse audience, including researchers, clinicians, pharmaceutical professionals, lobbyists, legal and financial experts, as well as innovators, entrepreneurs, and individuals involved in the cross-over with the cannabis business.

To achieve this, we adopted an approach that combined visuals representing the scientific aspects of psychedelics, such as the compounds and changes in brain activity, with imagery inspired by natural sources. This fusion aimed to capture the essence of psychedelics while incorporating visual effects that symbolized the unknown, mystery, and apparitions associated with the use of hallucinogens.

SEROTONIN

PSYLOCIBIN

MPT

MESCALINE

MALT

KETAMINE

HARMOL

HARMANE

DOI

DMT

DMALT

BUFOTENIN

BAEOCYSTIN

5MEO-DMT

2C-H

LSD

SOCIAL GRID

INDUSTRY SPECIAL REPORT

CAMPAIGN GRAPHIC

CAMPAIGN GRAPHIC

SOCIAL TEMPLATES