GRAVITY AND GRACE LOGO

FASHION INDUSTRY TRADE EVENT

PROJECT

REBRAND

BRAND IDENTITY

DIGITAL + PRINT DESIGN

BRAND DEVELOPMENT

CREATIVE DIRECTION

ART DIRECTION

COPYWRITING

STORYBOARDING

TITLE DESIGN

MOTION DIRECTION

VIDEO PRODUCTION

PROMOTIONAL VIDEO

PROJECT CAMPAIGN CONTACT SHEET

PHOTO ASSETS

The long-term client and highly respected fashion trade event, Project, aimed to revitalize its brand to align with its new market positioning.

What sets Project apart is its unparalleled ability to generate opportunities on an immensely significant scale. Whether it’s making sales, securing vital accounts, discovering innovative products, establishing new strategic partnerships, or harnessing the power of community, Project stands out as the ideal platform to activate visions and achieve goals.

We wanted to leverage that potential as a meaningful articulation of what clients can tap into when they work with Project.

Underlining of the Project name as part of the logo identity symbolizes emphasis but more importantly it is a container that holds opportunity and potential. The line represents an invitation to activate your goals (fill in the blank) within the Project forum.

SOCIAL CUTS

BRAND CAMPAIGN ART

PROJECT BRAND BOOK 12
PROJECT BRAND BOOK 18
PROJECT BRAND BOOK 15
PROJECT BRAND BOOK 19
PROJECT BRAND BOOK 16
PROJECT BRAND BOOK 20
PROJECT BRAND BOOK 17
PROJECT BRAND BOOK 21

BRAND GUIDELINES

PROJECT SOCIAL POST 1
PROJECT SOCIAL POST 4
PROJECT SOCIAL POST 6
PROJECT SOCIAL POST 2
PROJECT SOCIAL POST 5
PROJECT SOCIAL POST 8
PROJECT SOCIAL POST 3
PROJECT SOCIAL POST 1

SOCIAL TEMPLATES

PROJECT CAMPAIGN IMAGE LOOKING THROUGH PIPES TOWARD SKY
PROJECT NEW YORK LOGO
PROJECT BRAND CAMPAIGN EYE
PROJECT BRAND CAMPAIGN NEW YORK BICYCLE

NEW YORK CAMPAIGN

PROJECT MIAMI BRAND CAMPAIGN SKY
PROJECT MIAMI LOGO
PROJECT MIAMI BRAND CAMPAIGN CLOUDS
PROJECT MIAMI BRAND CAMAPIGN DANCE

MIAMI CAMPAIGN

PROJECT TOKYO BRAND CAMPAIGN SURFER
PROJECT TOKYO LOGO
PROJECT TOKYO CAMPAIGN PROFILES
PROJECT TOKYO CAMPAIGN BUILDING

TOKYO CAMPAIGN

PROJECT BRAND CAMPAIGN PROFILES
PROJECT LAS VEGAS LOGO
PROJECT LAS VEGAS BRAND CAMPAIGN HAND

LAS VEGAS CAMPAIGN